About the show
Great teams aren’t hired by accident.
WHO We Hire is a podcast about the most important decision any company makes: who they let in. Every episode, host Luiz Cent sits down with founders, CEOs, and talent leaders to break down the real hiring calls behind the companies they built, the ones they got right, the ones they would redo, and what they look for now.
The show is sponsored by LatamCent, the nearshore hiring company Luiz founded. We place vetted Latin American talent inside US AI and B2B SaaS teams, so hiring is the work we do every day. On WHO We Hire, we put that experience next to the founders and CEOs who have built great teams, and compare notes on what actually works.
Behind the mic
The people who make the show
The host
Luiz Cent
Luiz is the founder of LatamCent, a nearshore hiring company that places vetted Latin American talent inside US AI and B2B SaaS teams. He has spent decades in go-to-market and started three companies of his own, and one lesson kept proving itself: you don’t have a what problem, you have a WHO problem.
He spends his days on the front line of hiring, which is exactly why this show exists. No recruiter fluff, no LinkedIn platitudes, just the real conversations behind how great teams actually get built.
Show producer
Mel Sanmiguel
Mel is a journalist, former TV host, and PR expert with more than six years of reporting and research behind her. Her background spans newsrooms, nonprofits, and human rights work.
At WHO We Hire she runs guest outreach and post-show promotion. If you have been invited on the show, or you have seen an episode clip in your feed, Mel is usually the reason.
Who has been on
Guests who have actually built the teams
Founders and CEOs who live with the consequences of who they hire. A few recent conversations:
Leaders from InEvent, Pearl, and other AI and SaaS companies have also come on the show. See every episode →
Real hiring calls
Not theory. The actual decisions that shaped real companies, the wins and the misfires.
Operators, not gurus
Founders and leaders who live with the consequences of who they hire.
Every other week
New conversations on a steady cadence. Short enough to finish, dense enough to use.
A LatamCent production
Built by people who hire for a living.
LatamCent vets and places Latin American engineers, data and product talent inside US AI and B2B SaaS teams, working in US time zones. We see what separates a great hire from an expensive mistake every week. That's why the conversations on WHO We Hire go deeper than most: the person asking the questions knows hiring from the inside, too.
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