WHO We Hire
You don't have a what problem. You have a WHO problem.
Today’s leading founders and operators break down the hiring decisions that built their companies
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Show Producer
Mel Sanmiguel
Journalist, former TV host, and PR expert with 6+ years reporting and researching. Runs guest outreach and post-show promotion for WHO We Hire, with a background spanning newsrooms, nonprofits, and human rights work.
The Host
Luiz Cent
Host of WHO We Hire and founder of LatamCent, a nearshore hiring company placing vetted Latin American talent inside US AI and B2B SaaS teams.
After decades in go-to-market and three companies of his own, one lesson kept proving itself: you don't have a what problem, you have a WHO problem. This show is where that idea gets tested in public. Every episode, founders and operators sit down to break down the hiring calls that shaped their companies, the ones they got right, the ones they'd redo, and what they look for now. Luiz built WHO We Hire for anyone who takes the people side of building seriously.
Made for builders
For the leaders who understand that great companies are built by great people.